Blog 9 Social Media

I am really looking forward to creating advocacy for the school library through social media. As a parent, I subscribe to the various social media accounts for my children’s programs and I feel like it keeps me connected with what they are learning and experiencing in school. In order to reach students and their families in the elementary school setting, I would utilize YouTube and Instagram for the library’s social media presence. The Pew Center Research study (2023) rated Instagram and YouTube to be mostly used by teenagers and students. In addition, Instagram reaches a target audience of parents and caregivers (Green, 2024). SnapChat is also very popular with teenagers, but I do not surmise that it would be an ideal social network with trying to reach elementary school students and their caregivers.
School Policy
I am employed in the Fort Mill School District and I viewed our social media policy. We are not allowed to use TikTok for school social media accounts. In addition, X (formerly known as Twitter) is no longer recommended for use. Before posting students’ pictures on social media, an employee must check the students’ FERPA status on PowerSchool. Another aspect of the social media policy is that your private and school accounts must be kept separate. If you acknowledge that you are employed with the district on your private account, then you must be mindful of the information that you are posting since it will reflect on the school district, also (Fort Mill School District, 2024). Since I am currently employed with the school district, I am already adhering to these policies. We are sent an email from administration which provides the names of students who are not allowed to have pictures taken of them and posted on social media. In addition, I keep my private social media accounts private and separate from my employment with the district.

Instruction, Communication, and AdvocacyI have used social media like Instagram to collaborate with other professionals and foresee myself utilizing this resource more often when I am in an elementary school librarian role. The Davis (2018) podcast discussed collaboration through finding similar interests on social media. Chats through specific hashtags provide many professional ideas. In addition, through social media, the librarian can gain further outreach to classroom teachers by highlighting various tools and resources being used in the library (Davis, 2018). I found this particularly relevant since the school that I work in currently operates with the library on a fixed related arts rotation. Social media could help me with collaborating with these classroom teachers, when I am especially constricted for time with meeting with classroom teachers.
Social media plays a crucial role with student instruction, also. For example, Robertson (2017) stresses the importance of students in early grades creating classroom digital portfolios through a platform like Seesaw. Students are able to watch the teacher demonstrate critical digital literacy skills while also viewing their own personal growth. Digital portfolios are a living document that grows with the student as the student progresses through their educational journey (Robertson, 2017). We currently use the platform Seesaw with our kindergarten students. Families and students are able to access their personal accounts and view the photos we post about our instruction, activities, field trips, and classroom life.
Advocacy for the library is what I am most passionate about when assuming a role as a librarian. I find the value and importance of the community recognizing and witnessing the resources that the library provides. I love the idea of engaging students with the decision-making process in the library because it is ultimately their space to learn and enjoy. Students can become involved with developing a logo for the school library, and social media page. Also, I appreciate keeping the posts consistent with the content displayed for each day of the week (Green, 2024). At a time when research shows that schools tend to take an easy path with cutting the library program, I am passionate that advocacy for the library is central to our position as a school librarian.
References
Anderson, M., Faverio, M, & Gottfried, J. (2023, December 11). Teens, social media and technology 2023. Pew Center Research. https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/
Davis, V. (Executive Producer). (2018, August 17). 5 ideas to tap social media to enhance PD and student learning [Audiopodcast]. Cool Cat Teacher Blog. https://coolcatteacher.blogspot.com/2018/08/5-ideas-to-tap-social-media-to-enhance.html
Fort Mill School District (2024, August). Guidelines for the use of social media. https://www.fortmillschools.org/departments/communications/guidelines-for-the-use-of-social-media-in-schools-and-classrooms
Green (2024, March 10). Harnessing the power of social media to advocate for the school library [Presentation]. ISCI 761 University of South Carolina.
Robertson, N.D. (2017). Blogs and digital portfolios. In Connected librarians: Tap social media to enhance professional development and student learning (pp. 54 - 62). International Society for Technology in Education.